Overview

Kamma Himalayan Coffee, one of Nepal's most precious treasures to the world, is a coffee producer that combines craftsmanship and perfection. Kamma meticulously selects rare coffee beans grown in the Himalayas' highest peaks, under challenging climatic conditions, and has achieved high scores in international competitions. Every stage of the production process is handled entirely by hand.

At Lidenbrock, we undertook the branding process to bring Kamma's unique story and high-quality product to the global recognition it deserves. We created a sustainable, passionate, and unique visual language and strategic brand architecture that reflects the brand's natural, premium, and people-focused identity.

This collaboration was designed to illuminate Kamma's flavor journey from the Himalayas to the entire world and to highlight the labor behind each hand-selected bean.

A new journey concept

The target audience is a society group comprised of younger and more mature individuals who enjoy exploring new worlds and are interested in spirituality, while also seeking to experience the social aspects of life. The new concept also needed to appeal to young, active, and working nomads.

To meet and exceed the expectations of these audiences, a high-quality experience and a brand ethos that consistently places the philosophy of karma at the heart of life were essential. The name of this coffee, which reflects this brand's ethos, was chosen as Kamma.

Kamma is a fundamental philosophy in Buddhism that describes an effect caused and returned by one's actions.

As a team closely connected to the brands, we conducted extensive archetype research and defined the target audience journey. This helped us establish the initial brand-building process and develop the brand's character and core message. Given that a brand's success depends on those seeking their own journey, sharing goodness, and pursuing the natural, experiencing a personalized, positive, and harmonious experience, a focus on experience was essential.

A spirit of Himalayas

Based on this spirit, we crafted a brand strategy that blends tradition with modernity, matches serenity with adventure, and combines rest with action, while introducing Kamma to the world, nurturing the curiosity of travelers and those seeking their own inner journey, and building a sense of community across borders. The concept was crafted with a meticulous attention to detail to ensure everyone from different cultures feels part of the same community.

A guide to goodness

One of the key challenges was that Himalayan coffee wasn't yet as well-known as other tropical coffees and had limited production conditions. We solved this by uncovering a hidden treasure, showcasing bird-friendly growing conditions, and incorporating the value of less into the brand identity.

The visual identity conveys precisely this. Building seamlessly on the brand's archetype, it incorporates the Monal Bird, also known as Danphe, a symbol of the Himalayas. This helps convey the spirit of soaring over the Himalayas, the cultivation of bird-friendly coffee, and the mixed philosophy of goodness, which will return to you with a different kind of goodness. The design system also aligns with the brand's rebellious spirit and energizing voice in communication. The identity emphasizes that anyone involved with the brand can reach out to those who are truly interested in creating the kind of community the brand promises.

Modernism within the traditional

Our starting point was the traditional Dhaka patterns, a legacy of the ethnic Newari people of Nepal. These patterns, hand-loomed for generations, are not merely ornaments; they are tools of communication, each line and shape possessing a meaning and a story.

We took this ancient language and reinterpreted it for Kamma's rebellious and energetic spirit. We modernized Dhaka's complex and synchronized geometric order with minimalist and bold lines. We transformed the traditional motif into the brand's contemporary face.

The Meeting of Modern Minimalism and Spiritual DepthOur design philosophy is founded on the principle of "less is more." Traditional patterns can sometimes be complex; we simplified them, transforming them into a memorable and powerful visual identity that suits the aesthetics of the modern consumer.

Minimal Lines: We stripped the patterns down to their essence, removing all unnecessary details. This purity represents the serenity of the Himalayas and the pure flavor of coffee.Rebellious and Energetic Colors: We created a color palette inspired by Nepal's vibrant festivals, prayer flags, and nature. We added unexpected, unconventional colors like, bold adventure green, and deep spiritual purple to the traditional red, navy blue, and white tones, giving the brand a dynamic and contemporary character.

Packaging: A Cultural Experience
The way we present our coffee needed to be part of this story. Unlike plastic or standard paper packaging, we decided to use natural cotton bags that offer a sustainable and tactile experience. These bags:Emphasis environmental and cultural sensitivity. Create a physical and emotional connection with the brand through the sense of touch.
Recall the natural and intimate texture of Nepalese handcrafting. Live even after use, they are reusable, and become a traveling ambassador for your brand.

This packaging series we created for Kamma Himalaya Coffee is not just a design project; it's a cultural bridge. It combines the spirit of Nepal with the minimalist and energetic language of the modern world. Let your customers experience not only a delicious coffee bean inside this cotton bag, but also the breeze of the Himalayas, the colors of Nepal, and the modern face of an ancient tradition. Kamma's rebellious spirit lives on within these bags.

A Collective Flow Born from a Single Drop

We strived to ensure that the spirit of Kamma flows not only from the peaks of the Himalayas but also through the fingertips of consumers.

We created not just a website or social media page; we projected a gateway that brings the nobility and spiritual spirit of the Himalayas to the modern screen.

We also integrated the natural and organic flavor from the heart of the Himalayas into the digital world without distorting it.

Result

Kamma delivers on its promise to produce high-quality, specialty coffee for everyone. It's growing steadily in its project to deliver a user experience that delivers right to people's doorsteps. Experience this hidden treasure that helps you rediscover your own journey while drinking coffee.